Cottonelle’s New Clean Ripple Texture toilet paper deserves a new tagline and lockup, a new Cottonelle.com, a new campaign and pretty much new everything.

Visit the website on your desktop, tablet or mobile phone.

Why does Cottonelle have Clean Ripple Texture? Because it gets you cleaner than the rest. But, just how clean does it get you? Well, we decided to ask the experts and post this content on social. Because kids know best.

I was lucky to be a part of one of FCB's most ambitious projects—their first ever ground-up enterprise website build. From our new brand voice, to design, iconography, to a complete overhaul of new visual content we we're able to redesign aramark.com (check out the pretty cool video we made). With that, I led a $2 million library photo shoot across all of Aramark’s small business units, which was then implemented into the website, sales collateral, trade shows, videos and social content.

We dream. We do. That's Aramarks brand tagline. The idea originated from that alone. If you dream the most beautifully designed cafeteria and unbelievably healthy and delicious food for your students, Aramark can provide that. We developed our own visual content then hired a painter to execute this dream into reality. We took these dreams to reality and made two beautiful brochures (one for Facilities and the other for Dining) for the sales team at Aramark to sell to colleges and universities.

We continued to build out Aramark's Higher Education with a new print campaign where we focus tight in on the photo with bold headlines. 

Every inch of an Audi is designed – not just the outside, but with the smallest sophistication on the inside too. These details that may not be immediately noticeable, but those who drive an Audi love it for these intricacies. Here we developed a welcome kit series for new audi drivers. 

An anti-skid pouch contains a “swatch book” held together with a grommet, with information on everything from Bluetooth to seat adjustment.

An Invite-only events will take place at select Audi dealerships. Drivers can ask questions and enjoy 15-minute tutorials on everything from Bluetooth to seat adjustment.

Facebook: as a community for Audi drivers to ask each other questions, Members can gain expertise over time and earn titles like Resident Tech or Performance Expert, which, in turn, can earn them points toward free detailing, maintenance, etc.

Citibank ThankYou Prestige card acquisition piece.  

This won the Silver Midas Award in 2012 

Following this piece is the welcome kit for the Citibank ThankYou Preferred Card. 

Turns out, people flush a lot of things down the toilet they shouldn't. 

In order to bring light to the issue, we took a humorous angle and showcased flushing culprits (aka: "cloggers") while educating our audience on what to correctly flush down their porcelain throne. 

Sit Stay Read is a Chicago based literacy program that uses Certified Therapy dogs in classrooms to helps struggling students learn to read. Turns out, dogs understand the importance of donations. They also have no shame in begging you for your money. Take a peak at the work we did to solicit donations. 

Seasons change, fashions come and go, but your healthy skin is always in. It’s your most necessary accessory, your go-to style, the take that’s always on trend...so wear it well with the clean, blemish-free complexion you’ll get when you treat it right with a daily routine of Clean & Clear and Neutrogena. Here we developed an in-store and online campaign for Neutrogena and Clean & Clear for Walgreens. Logo, in-store and a microsite. 

Here we created a Barilla Whole Wheat campaign. An integrated campaign using print, packaging and online. 

Humana needed a new campaign. We called it, I am wellthy.

Don't Settle

In an alternate universe where we all order delivery, hunger goes unsatisfied.

Wedding Save The Date and Invitation Design